Italy’s Technological Revolution
As a country, we are familiar with Italy because of its many attractions which most notably include The Vatican, the Coliseum in Rome, and the food. Ah, the food. Pizza, among others, is a prominent export that many countries try to copy it adding various elements and iterations to the recipe and yet, at the end of the day, you will only taste the best pizza when it is made and cooked by Italian chefs in earth ovens in and around the country. When we speak of Italy, we should never ever consider thinking of how to lose weight quickly because those two things just don’t belong in the same sentence.
But food and tourism aren’t just Italy’s greatest exports. When one speaks of Italy, one of the most important chapters that has to be discussed is Italy’s technological revolution. True, we would never associate Italy and technology in much the same way we would to technology and Silicon Valley in the US, but make no mistake about it, there is more than one example of Italy’s technological might.
The Swiss have watches, Japan has electronics, the US has Apple, Microsoft, and a slew of other computer companies, South Africa has its gold… And then, there are Italian cars. In particular, three names in the car industry evoke no bigger respect and adulation than Ferrari, Lamborghini and Maserati. When people speak of luxury cars, these three names are arranged together in some order at the top of the list. You do not need to read full report to know that these are Italian exports known all over the world.
At the heart of Italy’s technological revolution is the passion that’s characteristically Italian. All three of these car brand names originated from a simple family business that grew because of constant innovation, a profound love for the product, and fierce Italian devotion to the craft. The Italians pride themselves in the bold and the beautiful, devoting themselves to the pursuit of perfection as embodied by today’s luxury cars. As such, people are willing to pay thousands of dollars and are willing to wait months and even years to get their hands on a Ferrari, a Lamborghini or a Maserati. Not many other car names come close. If these three car brands were a Microsoft points generator, Italy would have won the lottery a long time ago.
Today, the passion for technology and innovation continue to pervade the modern incarnations of these brands. Just as it was almost a hundred years ago, Italians still work on their cars by hand, constantly perfecting the design, and tweaking it ever so slightly to make it better.
Such is the heart of Italy’s technological revolution; it’s practically a virtual phone service in that it has the world rapped in complete fascination and awe. It is a stirring testament to all good things Italian, and a tradition that is expected to grow with the times and will be carried over well into the future when our sons and daughters would continue to line up for their chance at driving their very own a Ferrari, Lamborghini or Maserati. Now, that’s the heart of cutting edge technological revolution, and Italy is well positioned in the center of it all.